Eldership Recognition Campaign:
Honoring Wisdom and Experience

Our Mission:

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To raise awareness and promote the value of older people in society, recognising their contributions as pillars of wisdom, guidance, and experience.

 

Our Goal:

 

To create societal shifts that honour and integrate older people into community decision-making, mentoring, and leadership roles, while addressing the underappreciation of their expertise.

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Our Key Messages:

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• "Celebrating Eldership as a Source of Wisdom" – Highlighting the irreplaceable knowledge older people bring to the community and their pivotal role in intergenerational connections

• "Preserving Heritage through Elders" – Focusing on older people as custodians of cultural and ancestral knowledge, ensuring that traditions are passed on

• "The Role of Elders in Modern Society" – Reinforcing how older people can shape contemporary societal progress, mentor younger generations, and offer unique perspectives

• "Challenging Ageism" – Combating stereotypes and promoting positive images of ageing and eldership in media and everyday life

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Throughout the evolution of the human psyche, the Elder archetype has consistently played a vital role, arising from our deep-seated need for guidance and wisdom in our complex lives.

 

As social beings, we have long relied on the experience and knowledge of older people to make informed choices and support the welfare of the community.

 

In this sense, the Elder archetype serves as a conduit for the wisdom passed down through generations, linking us to our ancestral heritage and nurturing a sense of continuity and belonging.

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